If you’re an online business owner, entrepreneur, or marketer who is looking to create profitable niche sites, Income School’s membership Project 24 may be right for you. Named after some people’s goal of creating a successful business in 24 months, Project 24 offers courses, webinars, communities, and other resources to help you start your niche site—a site that focuses on a more specific topic or theme common to a smaller group of people—or YouTube channel.
I have seen success with making my niche sites profitable through what I have learned with my membership, and want to share my experience and perspective on what they offer to help you decide if Project 24 is right for your business, too.
What Project 24 Offers
Like I stated above, Project 24 is Income School’s membership program. But it’s not just one course or video or blog. It’s a library that is constantly being updated—courses, videos, a podcast, a community site, and more!—for every level.
The course dashboard is where you will see everything that Project 24 offers. Again, it’s a collection of courses broken up into two “tracks” depending on how you want to earn money: blogging on a niche website or starting a YouTube channel, or you can choose to do both! If you are looking for something specific in their 27 courses, there are four tags that can help narrow down and organize your course search: blogging, YouTube, marketing, monetization, and others.
Additionally, there is a community site on the forum hosting site, Discourse. It’s not unlike other community groups; you can create a post, comment on others’ posts, and ask questions. There are members who have varying levels of knowledge and success that you can interact with and learn from their experiences. This alone may prove to be one of the most valuable aspects of the Project 24 membership for you.
Income School has recently added “mastermind” calls to the membership. Like Zoom calls or other webinars, you can sign up to be a part of these calls. There are some events they choose to record so those who could not attend can watch later; however, most events are only live. That’s why you will want to sign up for a spot if possible—you don’t want to miss any of the information in these mastermind events!
As you can see, there really is something for every level, whether you are just starting out or you’ve been running a niche site for years.
Beginners will gain access to a 60-step process that walks them through, down to the smallest detail, everything they need to do to build their business. The timeline sets realistic expectations as beginners learn how to create WordPress sites, utilize plugins, and learn search engine optimization (SEO).
For the more advanced crowd, they can still learn important steps from the step-by-step process that will be new to them. The courses about SEO, affiliate income, and ads offer insight and direction. In the members-only Project 24 Podcast, founders Ricky Kesler and Jim Harmer share the newest internet marketing techniques. And other advanced marketers are a part of the Project 24 community groups and often share their knowledge and experience for you to learn from.
Then there is the intermediate group—those who have tried internet marketing in the past and failed. There’s plenty on Project 24 for you! On their site is the reminder that it’s a 60-step process, and “there are SO many tiny things you have to remember and do right if you want a site to succeed.” Other courses or membership programs often forget or skip over those details, but not Jim or Ricky. If they ever discover they missed something on their own site, that process is updated. For any business owner or entrepreneur who has tried and failed at internet marketing, there is potential to reach success through Project 24!
Project 24 Cost
The Project 24 membership cost is $449 for your first year, and then each year after that your membership is auto-renewed for $249.
That may seem like a lot of money, especially for people who are just starting out in the niche website or YouTube world, but the value of the information and expertise you get when you purchase the membership is way more than the actual cost.
I have spent about 10 years learning the ins and outs of online business, taking courses from leaders in the online business world that sometimes cost hundreds or thousands of dollars for just one course. They are helpful and I’ve learned a lot over the last decade, but the fact is, the cost of Project 24 gives you unlimited access to a library of resources—and new content is being added every single day. I can confidently say that what you get in just one Project 24 course is more than worth the cost.
As long as you implement the information you learn through these courses, it’s helpful to think of the cost as an investment into your business and thus your future. Income School charges per year because they are constantly updating and introducing new content for their members. Bonus: Jim and Ricky are also available to respond to questions and comments in the community site!
However, if you are not satisfied with one or more of their products, you can cancel your membership at any time. Although they don’t offer refunds, if you cancel your subscription before the renewal date, you can still access all of the content until the end of the payment term.
If you’re still unsure about whether you want to join Project 24, you can read member reviews and testimonials, plus view a sample video from the course before you make a final decision.
If you are looking to start and monetize an online business, selling products like courses and memberships are great, but niche websites or YouTube channels are two of the best ways to do it. And if you choose to go that route, I would recommend Income School’s membership because you’re not going to get any better than what they offer.
Subscribing to Project 24 has so many benefits. There are the things we have already talked about like the regular updates. Just as the internet is always changing and business techniques are being introduced, the Project 24 team is committed to adding new content to their site meaning that the value of your membership increases over time. Sometimes that content may be a totally new course, while other times it might be as simple as a new WordPress theme—both of which are beneficial to your business!
The community might be one of the biggest reasons I will continue to be a member of Project 24. This community group is not static, but extremely active. No matter what level you are—beginner, intermediate, or advanced—you will be able to find encouragement and help. People post new topics every hour, a number of them are available to answer questions at any moment, and there are opportunities to motivate one another as you each build your business. Jim and Ricky are also active on the forum, answering members’ questions and sharing their own experiences and topics.
One con of this membership is that Project 24 cannot and does not guarantee success, and definitely not in a certain timeframe; however, they say this upfront. It’s up to you whether or not you will succeed. In fact, it says on their site, “Your business will succeed only based on your skill and effort in building your business. While we do our best to provide you with the best direction for your YouTube channel or blog, no business is guaranteed.” It will take time, effort, and persistence on your part if you want to see your niche site or YouTube channel succeed.
Overall, I appreciate the honesty and authenticity of the team. The support and positive interactions are never in short supply, and unfortunately, that is not the reality of some other membership programs. And the value of the content you will gain access to exceeds the actual cost of the membership. So, I highly recommend Income School’s Project 24 membership program, especially for those who are just starting out in the online business world and want to create and grow a niche site or YouTube channel.
I plan to keep renewing my membership, and I would encourage you to check it out. Project 24 offers amazing resources if you are serious about starting an online business and are committed to making it a success. If you want to sign up for a membership, use my affiliate link and see what you can do with your blog or YouTube channel in 24 months!