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If you run an online business, you may be wondering what online platform to use. With so many choices out there, it’s hard to narrow it down. Kajabi is one of those platforms—but what is Kajabi? And how do you know that it’s the right choice for you and your business? That’s what we hope to answer here. 

Now, it’s important to remember that no two businesses are the same. Kajabi has been a really good tool for us, but you may need or want different features and customizations. That’s why we want to help you answer three questions to see if Kajabi is right for you!

What is Kajabi?

Kajabi is an online platform from which an online business can be hosted and run. It is designed to help businesses and teams create their own digital products: courses, membership sites, coaching programs, newsletters and podcasts, and more. Not only that, but it allows you to deliver your content to your audience in a more engaging and customized way!

Kajabi offers unique features that not many platforms do, at least not all in one place. You can build your entire website with a variety of blueprints, and power it through Kajabi. You can optimize and automate your email marketing without creating extra work for your team. You can create sales funnels, track your leads, and connect to your customers. It’s truly a one-stop-shop for online businesses, so it’s perfect for everyone from beginners to pros.

Put simply, it is the hub from which you can build, run, and grow your online business. Instead of using two, five, or ten separate tools for your business, you can use just one to connect everything in one place.

Is Kajabi Right for Me?

You’ll need to answer three questions to find out if Kajabi is the right fit for you and your business.


Do you:

  • Sell courses?
  • Sell digital products?
  • Offer coaching? 
  • Have a membership? 
  • Host a podcast? 
  • Create a paid newsletter? 
  • Have a private community? 

Kajabi is a place where you can market and sell your knowledge, experience, and expertise—it’s an effective way to build a business around what you know. And there are so many types of businesses hosted on Kajabi, everything from fitness and nutrition to real

estate to interior design. So, whatever your business is, you can make, market, and sell all of your online content in Kajabi. You can include videos, quizzes, and downloads as well as update your content anywhere, any time. You can also decide when to make the content live for your members.

The answer to this product-related question is pretty much a simple yes or no. If you answer yes that you already sell courses and offer memberships and coaching, then you might like how Kajabi can help you manage and sell your products.

Or maybe you don’t currently do those things, but you want to. Because Kajabi offers a number of simplified tools to do all of the things in the list above, your ideas can be made into a reality.

But this is not the only question you need to answer. 


Are you:

  • Using something for marketing? 
  • Using a website? Or need one?
  • Using an email marketing service? 
  • Leveraging sales funnels?

It’s a natural progression—when you create courses, programs, and other digital products, you will want (and need!) to market them. You might already be using platforms to build websites and sales funnels, but if you want a simplified way to do those things, then Kajabi might be right for you.

You don’t have to be an expert; Kajabi can do it all for you.

For example, Kajabi is one of the best at email marketing. Through courses, podcasts, and blogs, you should be trying to drive all traffic to an email list. Once people opt-in, that is where you will offer additional courses, coaching, and membership programs. All of these features are in one place, the same system that runs your website and landing pages, hosts courses, and automates sales.

Kajabi also offers tools to automate sales. Any good online business needs a system to continually sell products past their initial “launch.” This happens when members opt-in and receive product offers through email marketing. Kajabi makes automated sales easy to set up and use so you can sustain your online business.

One more feature we’ll mention is sales funnels. Basically, a funnel starts with people watching, reading, or listening to your content, and then a number of them opt into your email list. Through whatever system you have, you can then offer products, courses, and memberships. Kajabi is a great system because they make it simple for you to understand the details and see how it all works. All of the tools to build sales funnels are in one place so you don’t have to worry about trying to make it work with other systems you use, either.

If you want a quick and simple way to create engaging websites, send effective emails, and build sales funnels, then Kajabi might be right for you.


The last, and arguably most important, the question is: Can you afford it? 

Kajabi has three different pricing options

The Basic Plan is the least expensive. With this plan, you will get one website for one admin user. You will also have access to three products and three pipelines, as well as unlimited marketing emails and landing pages. However, this plan limits you to 10,000 contacts and 1,000 active members. Although the least expensive, this plan is not cheap—you can choose to be billed every month at $149 per month, or on an annual basis at $119 per month.

The next plan is the Growth Plan. This may be a better option for you if you’re like us and have more than three products because this option offers access to up to 15 products and pipelines. Your contacts and active member numbers also jump up to 25,000 and 10,000, respectively. You’ll still get one website, but 10 admin users. This plan is either $199 per month or $159 per month if you opt for annual billing. This plan includes a couple of additional offers like 24/7 chat support and the ability to remove Kajabi branding from your domains, which can be beneficial in the long run for your business.

The third and final plan is the Pro Plan. Here you have 100 products and pipelines, 100,000 contacts, and 20,000 active members. This plan also gives you three websites for 25 admin users. This is the most expensive plan at $319 per month or $399 per month billed annually. You get everything that’s offered in the Growth plan, plus one additional feature: code editor. This allows you to make and control customized changes to page themes. If you don’t have experience editing code, Kajabi suggests hiring a professional.

None of these plans are particularly cheap, but you may be able to justify paying these prices if you streamline your online business. Instead of using multiple platforms like WordPress, ConvertKit, ClickFunnels, and Kajabi, you cut those and switch to running your business from one dashboard on Kajabi. Kajabi also does not charge transaction fees which may prove beneficial to your business in the long run.


So, is Kajabi right for you?  The overall value of Kajabi should be considered when you are deciding if it’s the right choice for you.

As an online platform, Kajabi is designed to help businesses create their own digital products and allows you to customize how you deliver content to your audience. The price, although not cheap, includes the convenience of having all the unique features and tools you need to build, market, and sell your business in one place. So, just keep in mind that if you choose Kajabi, you’ll be paying for that convenience!

Kajabi may not be right for you if you already have established your online business, and you only need one new feature. You may be able to find another platform that offers that particular function for less (or even free). Or if you have the desire for and capability to create a specific look for your online business, this type of all-in-one platform may create limitations. If you are fine with using multiple platforms and software to create and manage your online business, Kajabi may not be right for you.

Hopefully, we’ve been able to help you learn more about Kajabi. If you’ve determined it’s the right platform for you and wants to sign up, you can use our affiliate link, and you’ll also receive free coaching to help you get started with Kajabi today!